Tradie Website for Combined Trade Services in Waikato
Client: Combined Trade Services Ltd
Industry: Trades and Services
Services: Website Development, Local SEO, Website Hosting, Mobile Optimisation
Multiple Trades All-In-One
I designed and developed a custom WordPress website for CTS Waikato, a full-service trades company based in Hamilton. The build focused on local trust, modern responsiveness, SEO performance, and a strong integration of real-world visuals and live content.
Integrated Social Media Updates
To create a sense of immediacy and authenticity, I embedded a real-time Facebook feed directly onto the homepage. This allows visitors to see the team’s most recent projects, updates, and community involvement — all without leaving the site.
This live stream approach gives the site a “living” feel and keeps content fresh, encouraging repeat visits and building trust through transparency.
Deep, Rich Service Pages
Each core trade offered by CTS Waikato — Plumbing, Electrical, Carpentry, and Interior — has its own dedicated page, complete with in-depth service breakdowns and real-world examples. I structured these to be easy to scan for visitors while also optimized for search engines.
Captivating service pages build trust that you can bring value
This level of detail communicates professionalism and helps prospective customers feel confident that they’re choosing a team that understands their needs, from small fixes to major renovations.
SEO at Heart
From the ground up, I structured the site with clean, semantic HTML and proper heading hierarchy (H1, H2, etc.). I implemented schema where possible and ensured that each service page:
- Includes target keywords for trade-specific search queries
- Has a descriptive meta title and meta description
- Uses fast-loading images with alt text
- Has readable, indexable URLs like
/services/plumbing
Our graphics help highlight CTS Waikato’s biggest strength, multiple trades
All content was created to serve both humans and search engines — meaning CTS Waikato is not only visible in search results but also compelling once clicked.
Branding Representing Local
To support the company’s Hamilton roots, I made local branding a central part of the website design. This includes:
- Mentions of Waikato-specific suburbs and service areas
- Use of regional imagery (tools, homes, and real projects)
- Team bios that emphasize years of experience in the local community
- Location-specific calls to action and contact info
Local people being served by a business that is proudly Waikato
The site’s colour palette, tone, and layout all reinforce a trustworthy, grounded Kiwi business that locals can rely on for renovations, installations, and more.
Result
- Platform: WordPress (Custom Theme)
- Focus Areas: UX, SEO, Local Branding, Social Integration
- Outcome: A dynamic and trustworthy lead-generating website that represents the professionalism of CTS Waikato