If you’re a Christchurch business looking to establish or improve your online presence, one of the first decisions you’ll face is whether to go with a custom website or a template-based website. Both options have their pros and cons, and the right choice depends on your goals, budget, and the complexity of your needs.
As a Christchurch web development company, we’ve helped dozens of local businesses make this choice — and this article breaks down the key factors so you can make an informed decision for your business.
Table of Contents
What Is a Template Website?
A template website is built using a pre-designed theme or layout. Platforms like WordPress, Wix, Squarespace, and Shopify offer thousands of templates that allow you to launch a website quickly. You can customise the colours, content, and images, but the overall layout and functionality are predefined.
Pros of Template Websites:
- Faster turnaround – Most template websites can be launched in days or weeks.
- Lower upfront cost – Ideal for startups or small businesses with limited budgets.
- Beginner-friendly – Easy to manage with drag-and-drop editors.
Cons of Template Websites:
- Limited flexibility – Custom functionality or layouts can be difficult to implement.
- Generic appearance – Your site may look similar to hundreds of others.
- Performance limitations – Templates often include unnecessary code and features, slowing down your site.
For smaller businesses or those needing a basic online presence, templates can be a great starting point for quick and easy online branding, such as our clients – B2B RV, RG Carpentry and Samuel Martin.
What Is a Custom Website?
A custom website is built from the ground up, tailored specifically to your brand, goals, and user needs. At Greenstone Technology, we specialise in custom web development in Christchurch, offering bespoke solutions that deliver long-term results. Horizon Cars, MX5 Rentals and Combined Trade Services have all benefited enormously by having Custom Websites built by experts.
Pros of Custom Websites:
- Fully tailored – Every design and function supports your brand and goals.
- Scalable – Easier to grow with your business, from integrations to eCommerce.
- Optimised performance – Clean, purpose-built code means faster load times and better SEO.
- Competitive advantage – Stand out in the Christchurch market with a unique online experience.
Cons of Custom Websites:
- Higher cost – More development time means higher initial investment.
- Longer development timeline – Custom projects usually take weeks to months to complete.
Which Is Right for Your Christchurch Business?
There’s no one-size-fits-all answer. Here’s a quick guide:
| Use a Template If… | Go Custom If… |
|---|---|
| You’re on a tight budget | You want to stand out from competitors |
| You need to launch quickly | You need specific features or integrations |
| You only need a simple brochure-style website | You plan to scale or invest in long-term growth |
Christchurch Web Development Support You Can Trust
At Greenstone Technology, we work with businesses across Christchurch to deliver both affordable template websites and high-impact custom builds. Whether you’re just starting out or looking to take your business to the next level, we’ll guide you to the solution that makes the most sense for your goals.
Need help deciding? Explore our portfolio or get in touch with our Christchurch web development team today for a no-pressure consultation.